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22° transformational program

The 22° Transformational Program is Tsvetelina's most comprehensive and immersive offering — six months of deep, personalised work that goes far beyond what a standard coaching programme touches.


The name reflects the idea of a degree shift: a small change in direction, sustained over time, leads to a completely different destination. Over six months, you will work weekly with Tsvetelina through a structured sequence of deep transformational coaching, NLP techniques and practical exercises designed to change not just what you do — but who you are.


This is not a programme for people who want incremental improvements. It is for people who are ready to stop recognising themselves in the limitations they have been living inside — and step into a version of themselves that feels fully real and fully theirs.


What six months includes:


  • Weekly one-to-one deep coaching sessions
  • Intensive identity and belief-level change work
  • 10 Practical exercises between sessions to anchor change in real life
  • Ongoing support and accountability throughout the programme
  • A clear, grounded vision for life after the programme ends


A fair warning: Tsvetelina is direct. She will see your patterns, name them with care, and hold you to a standard higher than the one you are currently holding yourself to. Past clients have described the experience as challenging, deeply personal, and unlike anything they had tried before. By the end of six months, you may not recognise yourself — in the best possible way.


This is a premium programme. Book a discovery call to explore whether it is the right fit and to discuss investment.

what else i offer

Create Your Future®

An intensive 2-day life changing experience designed to help you eliminate negative emotions and overcome limiting beliefs that may be holding you back. You will emerge empowered, equipped with the resources you need to take action, and possess complete clarity on your life’s direction.

business coaching

A tailored experience for your business, combining leadership coaching, group workshops and motivational speaking. Discover what your team needs to operate at their highest while feeling fulfilled with what they do.

individual coaching

Experience transformative coaching with Tsvetelina Ruskova for 3-6 months, where the focus is entirely on your personal goals within a supportive and non-judgmental environment. Uncover clarity, build confidence, and gain actionable steps toward meaningful change.

unsure which one is yours?